How Bison Ranches Reach New Customers with Harvest Hosts
TL;DR: Prairie Ridge Buffalo Ranch boosted revenue and visibility by partnering with Harvest Hosts, hosting more than 1,100 RVers and generating thousands in direct sales. The ranch gained free marketing, attracted new customers, and benefitted from positive word-of-mouth—all with no required costs or commitments.
Turning Open Land into Revenue
Bison ranching is more than just a business—it’s a commitment to sustainable agriculture and preserving a way of life. In a niche market, finding new customers and increasing direct sales can be challenging. That’s where Harvest Hosts comes in, offering ranchers a cost-free way to attract RV travelers who want to support local businesses.
Prairie Ridge Buffalo Ranch: A Success Story
Founded in 1999 by husband-and-wife duo Ray and Debbie, Prairie Ridge Buffalo Ranch has grown from a small hobby ranch into a thriving multi-generational family business. With more than 1,000 buffalo roaming across 15,000 acres, they are dedicated to sustainable bison production and direct-to-consumer sales.
Seeking new ways to increase demand and educate consumers about the bison industry, Prairie Ridge partnered with Harvest Hosts—and the results speak for themselves.
Why Harvest Hosts?
Harvest Hosts is a cost-free marketing platform that introduces your business to new customers. With more than 250,000 RV Members, the program helps small businesses like bison ranches increase revenue and visibility without increasing their marketing budgets. For Prairie Ridge Buffalo Ranch, the benefits were immediate:
- Increased product demand—RVers purchased bison meat, driving sales and helping move more animals.
- Boosted visibility—The ranch gained exposure to a new audience of passionate travelers, spreading awareness of their products and industry.
- Positive word of mouth—Harvest Hosts Members shared their experiences, generating more interest and repeat visits to the ranch.
The Bottom Line
Since partnering with Harvest Hosts, Prairie Ridge has hosted 1,100+ RVers, generating thousands in direct sales and increasing word-of-mouth referrals.
“We want the bison producers to get involved with this,” said Shawn the Ranch Manager. “It’s a win-win for everybody.”
Download the full case study to learn more about how Harvest Hosts partners with bison ranches.
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