The Little (e)trailer Shop That Could
TL;DR: etrailer.com, evolving from a local family business to a top online retailer, remains committed to personalized, "neighborly" service.
Why Customer Service is This Camping Supply Store's #1 Priority
In this day and age, camping and outdoor products aren't hard to come by. The internet has made ordering new stuff easier than it's ever been. But what about quality stuff? What about customer service? What about treating each person like an individual with a unique desire, problem, or need, and providing a solution that fits them, not the masses?
This is where etrailer.com hangs its hat.
etrailer has spent the last three-quarters of a century learning, growing, and committing to serving its customers each day with what they call "neighborly service." (In fact, they refer to their customers as "neighbors.") These days, etrailer's website provides millions of photos, thousands of install and review videos, and real humans available to answer YOUR specific question. (Do you have a broken latch on your 2005 Winnebago and need a replacement? They can help you find it. Need to install a hitch on your Dodge Durango? Check out their detailed installation video.)
Whatever trailer, camping, or outdoor-related stuff you need, etrailer prides itself on helping you find the right stuff, guiding you through the install process, and supporting you every step of the way. For 75 years, community has been the sun around which etrailer orbits. But long before you could order a hitch with the click of a button and have it delivered to your front door, etrailer served the community the old-fashioned way: locally, over the counter.
HUMBLE BEGINNINGS
It all started a long time ago—1946, to be exact—in the sort of modest Midwestern town that feels so quintessentially American. It started with a man named Henry Bross and a trailer court built on half a city block—an answer to the city's acute housing shortage at the time.
Over the years, Henry managed several evolutions of his business, including a mobile home sales company and an RV supply center. And it wasn't just Henry anymore—the Bross business was now a family affair. The entrepreneurial spirit and empathy for others ran deep in Henry's blood, and the next generations eventually took up the mantle, all adding their own expertise and ideas to the mix. But no matter the iteration, the family business always centered around one thing: serving the community.
In a pre-Y2K world, this community consisted of their own backyard. They assisted their own neighbors with a friendly smile and sound advice. The world was smaller back then, and connections were made over the counter, face to face, with a solid handshake.
